Google Adwords Remarketing, also known as Ad Retargeting, is a form of online advertising which runs ads across the Google Display Networks (GDN). It enables companies to show ads to users who have already visited your website or in your products and services. As website visitors travel around the Internet, it is important that they be targeted and your products and services continue to be highlighted to them.

To be successful in remarketing, you need an agency with acumen and awareness. It is important that the ad be highly visible, absolutely relevant and offers a real enticement. All this requires a fundamental understanding of user psychology andtechnology.

Further, tracking of outcomes, ad design and so many other factors play a role in ensuring that your brand gets the reach, visibility and awareness intended.

How does remarketing work?

Remarketing works by embedding a snippet code via cookies. Once they sense your browsing and visiting tastes, targeted ads will be shown to visitors.

Advantages of Remarketing

• Target past website visitors and ensure good conversion.
• Funnel audiences and reach out to specific targets
• Improvised brand recall
• Improves relevancy and reduces loss of resource
• Lower advertising costs and pay per click costs.

Although the above seems advantageous, it requires in-depth analysis and a perfect understanding of ad networks. Queries and thoughts on remarketing?Engage with us now.